AlphaBack

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Categories
Retro

Pivot.

We reviewed our objective and key results and made a tough decision. We are pivoting. Background For AlphaBack to thrive, it needs a rapidly growing user base to attract advertisers. Therefore, we aimed for aggressive 10% week-over-week install growth. Importantly, such growth must come at an average cost of $3 per user to satisfy our […]

Categories
Retro

Measuring Growth Tactics

It was a busy week at AlphaBack, managing and measuring various growth tactics. We’re approaching our growth experiment’s review date on Dec. 5th. At that point, we’ll perform a deep dive on each GTM tactic, review hypotheses / conclusions, and determine next steps. Highlights Prospecting Shopify Stores. Email outreach continues, and we’re seeing better reply […]

Categories
Retro

Looking for Shopify Partnerships

We’re steadily turning the crank on web2 acquisition channels, with emphasis on partnerships, paid media, and TikTok. Challenges this week included ad rejections from automated systems that are too aggressive on financial products. Give it a read and send me your thoughts 😁 Highlights Prospecting Shopify Owners. We created an explainer deck for a partnership […]

Categories
Retro

OKR & Status Updates

This week’s update is different. In this post, we review our current objectives, key results, and initiatives. Objective Generate meaningful user install growth (10% WoW) at an average CAC of $3 / user. Channel Exploration As you may recall, we’re exploring four channels to acquire users: SEO / Guest Blogging, Video / Social Posts, Paid […]

Categories
Retro

TikTok, SEO, and Ads

Our journey into web2 user acquisition continues, with emphasis on TikTok, SEO, and paid media. Challenges this week included ad rejections and the Herculean effort required to influence people on social media. Read on to get the details. Highlights TikTok Content. Big thanks to our angel investor (and TikTok Influencer) Myra for sharing her experience […]

Categories
Retro

Bringing Web 2.0 Users to Web 3.0

We hope you’re having a great weekend! Both founders are recovering from a nasty cold 🤧 yet making progress on our transition to acquiring web2 consumers. Read on for the usual highlights, lowlights, and asks. Highlights BizDev Progress. We managed to engage a few large NFT projects (audience 61K and 28K) regarding a cross-promotion. This […]

Categories
Retro

Lessons from Our Leaderboard Tactic

This week’s note varies our typical structure. Here, we present Q&A sourced from thoughtful replies our stakeholders offered in response to our first week’s metrics. The Leaderboard Features is not the core hypothesis that we are testing. Your funnel segmentation is very helpful, and as you pointed out, shows healthy conversion from engagement in Discord […]

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