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Retro

Growth Marketing & Fundraising Milestone

We’re excited to lay the foundation of our growth marketing engine, and Commonwealth Asset Management (CWAM) is leading our fundraising ๐ŸŽ‰

GM, GA, and GN! ๐Ÿ‘‹ We’re pleased to announce that Commonwealth Asset Management (CWAM) joined our cap table ๐ŸŽ‰ Further, we laid the foundation of our growth marketing engine this week. More on that in the Highlights section, so keep reading!

Highlights

  • Fundraising. CWAM, a Los Angeles based asset management platform with $1.7B in assets and 27 team members, joined our cap table. We’re excited to partner with their crypto-focused team, bringing us just past $1.6M in written commitments. We’ll allocate the remaining $385,000 in the next few weeks, and soon we’ll wrap up fundraising to focus 100% on product and growth marketing ๐Ÿ’ช
  • Won Pitch Competition. We competed in Blockrocket’s monthly startup pitch competition and won 1st Place!
  • Launched Blog. We migrated from Medium to our own blog, hosted in our domain’s subdirectory for maximum SEO and to generate inbound traffic. You’ll see more posts there, as we turn on our growth marketing engine.
  • Product Led Growth. We discussed and mocked a leaderboard feature so we can request a stronger call-to-action from NFT collections โ€“ย pushing their communities to install our browser extension so that their members can upvote their NFTs.
This Figma mockup shows a leaderboard feature that may power our growth marketing.

We’re focusing on user growth marketing because we’re facing a classic chicken-and-egg challenge. We believe the solution is to attract a large user base in order to attract our first advertisers. Once advertisers initiate payments, we’ll pay users, which will attract more usersย โ€“ and thus, more advertisers.

Challenges

  • None ๐Ÿ‘€

Asks

  • Do you know anyone who is or was at Rakuten or Honey? We’d love to get their insights on growth marketing and partnership strategy.

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By Rod Fuentes

Authentic, exited startup founder. Exploring Web3, DeFi, NFTs. Co-founder @AlphaBack_xyz. Loves: coding, cooking, climbing, and CoLab machine learning ๐Ÿ˜œ