AlphaBack

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Categories
Retro

Pivot.

We reviewed our objective and key results and made a tough decision. We are pivoting. Background For AlphaBack to thrive, it needs a rapidly growing user base to attract advertisers. Therefore, we aimed for aggressive 10% week-over-week install growth. Importantly, such growth must come at an average cost of $3 per user to satisfy our […]

Categories
Retro

OKR & Status Updates

This week’s update is different. In this post, we review our current objectives, key results, and initiatives. Objective Generate meaningful user install growth (10% WoW) at an average CAC of $3 / user. Channel Exploration As you may recall, we’re exploring four channels to acquire users: SEO / Guest Blogging, Video / Social Posts, Paid […]

Categories
Retro

TikTok, SEO, and Ads

Our journey into web2 user acquisition continues, with emphasis on TikTok, SEO, and paid media. Challenges this week included ad rejections and the Herculean effort required to influence people on social media. Read on to get the details. Highlights TikTok Content. Big thanks to our angel investor (and TikTok Influencer) Myra for sharing her experience […]

Categories
Retro

Lessons from Our Leaderboard Tactic

This week’s note varies our typical structure. Here, we present Q&A sourced from thoughtful replies our stakeholders offered in response to our first week’s metrics. The Leaderboard Features is not the core hypothesis that we are testing. Your funnel segmentation is very helpful, and as you pointed out, shows healthy conversion from engagement in Discord […]

Categories
Retro

Hacker House Vibezzz

Hi there ? I’ll keep this one short as I’m flying home after a week of hacking from Sandeep’s basement ? Highlights In person. We spent the week in NY, working side-by-side in Sandeep’s basement. It felt like hitting turbo on our product sprint and evoked our garage startup days. New feature. Our new leaderboard […]

Categories
Retro

Content Performance & Company Ops

GM frens, our stakeholder list is growing and Gmail is starting to complain about sender volume. As a result, future updates will be posted on our blog and sent out via a newsletter service (Mailchimp) rather than individual emails. So if you’ve been hesitantly opening my updates, here’s your chance to let them fade into […]